The unfair advantage

from SethGodin.com

Here's a sign I've never seen hanging in a corporate office, a mechanic's garage or a politician's headquarters:

WE HAVE AN UNFAIR ADVANTAGE:

We care more.

It's easy to promise and difficult to do. But if you did it, it would work. More than any other skill or attitude, this is what keeps me (and people like me) coming back.

Imagine.....what would our parishes look like if this was our attitude about each person that visits on Sunday.