Simple Words Work

If you have an opportunity to hear me speak on "marketing" in church, you will hear me tell you to steer clear of $5 Catholic words when speaking to parishioners. I do not intend a message or thought be dumbed down. No, I intend your message be heard. Many church goers formation stopped at confirmation and many Catholics are not showing up at all. Thus, traditional Catholic words are not heard or understood.

I found this short video to emphasize that point. It is only 2 minutes and worth viewing.

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