Simplify church work by using the internet. For a couple years I have been using Fiverr.com personally and professionally for a couple years and it is freaking AWESOME. The way it works is this, figure out what kind of job that is wanted done (virtually anything can be done on). Go to Fiverr.com and search for someone to do that task. Hire them, give them the details, wait for the work to be done. Here is a short list of work I have hired freelance workers to do for me:
Web site analysis
Graphic art work (a lot of this)
Not every job has been a home run. But, for $5 I can afford do overs.
Check out the video below where I demonstrate how to use Fiverr.com.
To be perfectly fair to the Catholic Church, we have done a great job creating very good habits for many people.
It’s Sunday or Saturday night
Go to Mass
Eucharist/Obligation/See Friends/Grace it varies from person to person but you get the idea
4 AM Tuesday Morning
Go to adoration
one uninterrupted hour with Jesus
Abstain from meat on Fridays
Our habits as one Holy Catholic and Apostolic Church run far, wide, and deep. But what habits at our local parish can be added or deleted?
In my travels across the diocese of Dodge City and work in other places, a bad habit many parishes are noted for is hospitality, rather, lack of. It stems from the parking lot to our websites. For many parishes we simply do not have a reputation of hospitality.
With all we have learned in this series, could hospitality become a habit? Moreover, could hospitality be our keystone habit?
In an interview Pastor and author Andy Stanley had with author of the Power of Habit Charles Duhigg, Andy asks the question, how do we uncover our organizations keystone habit? The response is this: “Find the changes that should be easy to do but we shy away from.” Listen the full interview here
In Andy’s churches case, his church leadership wanted to be an inviting church. To have each church member invite people to their services and events. This should be an easy task but they found it to be hard. Something the leadership and parishioners shied away from. Through a series of leadership meetings they uncovered three cues parishioners should listen for when visiting friends and even strangers. When the parishioners heard the cue, their routine was to invite that person to the church.
The result was staggering. Once the parishioners were given specific cues to act on and the routine to invite, over time a habit of invitation was created. When parishioners heard one of the three cues the invitation response was automatic. The church grew and the parishioners had the reward of helping it grow plus helping people meet Jesus.
Back to hospitality, what if each parish discerned specific cues to listen for, then, a specific action (routine) to follow the cue. Then taught this to the entire parish? What affect do you reckon would happen?
Hospitality the word carries default baggage of coffee and doughnuts and door greeters. What if we said, “When you see a person who is frowning (the cue), say hello, shake their hand and thank them for being at Mass (the routine)”. That is not a difficult set of actions but I can tell you I don’t do this.
Would this be the habit that has a disproportionate affect on the rest of the parish?
I regret to leave this series with more questions than answers as I come to a close. However, the four pillars of stewardship begin with Hospitality. Bishop John’s short definition of Hospitality is “I love my neighbor”.
What act of hospitality in each parish in the diocese of Dodge City could tell each person "I am Loved?" and be the habit that breaths life into our Church that is needed? A task we should pray for and act on.
You know have the tools to figure it out. You have science, resources, links to info graphics, interviews, and lectures in your hands. You have the power of Jesus, the Holy Spirit and Saints to guide the process.
Will we be bold enough act? Take what you have learned and make a difference in your life. Then make a difference in the life your parish.
Thanks for reading this series, please leave a comment in the comment box.
Rick Warren made Discipleship a Habit in His New Church
It might be odd to highlight a protestant pastor and church in a Catholic blog. Not really so odd when we use what in happened in Saddleback California as a case study
Before we get to the Power of Habit in organizations, there is one more powerful concept worth noting, the Keystone habit.
For specific information regarding keystone habits, check out this great podcast with author and Pastor Andy Stanely and Charles Duhigg, author of the Power of Habit. Listen here
A keystone habit is that habit that has a disproportionate impact on a person or the culture of an organization. For example, exercise is a keystone habit. People that begin an exercise regimen of some sort will experience positive changes in other areas of their life. Regular exercisers (even as little as one time a week!) notice a combination of the following: their eating habits and cravings change, they eat less bad food, they spend less on credit cards, they feel better about themselves, they are happier, less stressed and are less hostile. All these benefits are a result of adding one good habit. This is what makes this habit a keystone habit.
Keystone habits exist for organizations as well. Paul O’Neill, new chief executive for Alcoa Aluminum made Alcoa one of the safest places in the world to work with a capitalization of 27 billion while he ran the company. Within one year of running the company Alcoa’s income hit a record high. Read the whole story here. O’Neill accomplished all this by focusing on one thing, safety. Safety became Alcoa’s keystone habit. With laser like focus throughout the company safety was priority #1. And the results speak for themselves. Do read the whole story for context.
Likewise, in 1979 a young pastor began a church in the Saddleback Valley of California. Over the years of growth Pastor Rick Warren discovered he and his pastors could not properly attend a congregation of 20,000 parishioners and set forth to build people in small groups. To avoid small groups becoming nothing more than coffee clubs he created a curriculum teaching parishioners new habits.
“If you want to have Christ-like character, then you just develop the habits that Christ had," one of Saddleback's course manuals reads. "All of us are simply a bundle of habits. … Our goal is to help you replace some bad habits with some good habits that will help you grow in Christ's likeness." Every Saddleback member is asked to sign a "maturity covenant card" promising to adhere to three habits: daily quiet time for reflection and prayer, tithing 10 percent of their income, and membership in a small group. Giving everyone new habits has become a focus of the church.
"Once we do that, the responsibility for spiritual growth is no longer with me, it's with you. We've given you a recipe," Warren told me. "We don't have to guide you, because you're guiding yourself. These habits become a new self-identity, and, at that point, we just need to support you and get out of your way."”
There are two key concepts presented here. One, keystone habits have deep effects in the life of an organization. Two, churches can harness the power of keystone habits to help parishioners become disciples.
In the next article we tie all of what we have learned together to help you make your parish a place where your friends and neighbors fall in love with Jesus.
Leave a comment in the comment box and share this with your friends.
You Can’t Teach an Old Dog New Tricks? Yes you can..
Without insulting serious addiction, there is good cause to believe that some addictions are not addictions, rather habits.
For years I was a saltaholic. Added salt to everything from steak to french-fries to salad was very normal for me. I mean, who doesn’t add salt to french-fries? People with high blood pressure or pre-hypertension that’s who… Yep, at the ripe age of 37 the signs hypertension began to show up. Hypertension runs in my family as I discovered so it was a matter of time that I would have to be treated for it in some fashion.
But at 37! Surely I could change what I was doing to avoid prescription meds. Thus, it was time to break bad habits.
First, how does a habit work? For every habit there is a cue, a reward, and a routine. The cue sets off a series of behaviors that ultimately looks like this. A mother makes a vow to not eat out to help the family budget. But what happens? On the way home, like most days, she drives by McDonalds. She is a bit stressed and the kids have lost their minds. Plus, it is supper time. The cue, wigged out kids. The routine? Hit the drive through, drop $30 and head home. An hour later, regrets having ate out and wrecked her budget again.
For me and salt the cue was…eating food. The routine, setting at the table, organizing my plate and grabbing the salt shaker. The reward, the flavor and using the salt shaker.
How do we break these habits? Obviously some habits are easier to break than others. In the case of the stressed out mother, she could simply take a different route home to avoid the site of the golden arches or other fast food joints. In addition, she could keep bags of crackers in the car and pass them around to the kids. The kids may still act goofy but the crackers may quiet them down a little on the way home.
In my case the habit was a bit harder to break. No matter where I go I gotta eat and salt is everywhere. I figured out my triggers, routine and reward. Eating and using copious amounts of salt as soon as I sat down. The reward was the taste and physical act of adding the salt. To break this habit loop I did a couple things. 1, quit putting a salt shaker in on the table or moving one away if it was within easy reach when dining out. 2, I bought Mrs. Dash, not the same thing I know but it does add flavor to food and it gave the satisfaction (aka reward) of shaking something on my food.
Over time my craving for salt disappeared. Plus I quit using Mrs. Dash as that reward was no longer a neccessary. As it turned out, staying off high blood pressure meds became the reward and that keeps me off salt to this day. Side note, my pallet is very sensitive to salt now. There are some foods I avoid all together now due to being too salty.
From these examples we can see that in fact we can teach old dogs new tricks. Even when we are the old dog.
In the next entry in our series we will explore how to instill new habits. Often we know what we need to do but do not have the tools to move forward. For another even more succinct version to learn how to break habits, check out Charles Duhigg’s video where he explains how he broke a cookie habit and lost 12 pounds. See it here, watch the video now
I got home and I don't remember how - what I learned
Part 1 in a Series
I can recall at least four times I have said “I will stop by the store on my way home for lunch”, only to end up in my drive way thinking, “Crud, I wanted to stop by the store on my way home”. What happened? At 12 PM my lunch routine started and my brain went into auto pilot. I grabbed my keys, got into my car, turned on music, I left the parking lot, turned on Central, slowed down for the rough crossing at Comanche street, waited for the light at Soule Street, missed the red at 6th and turned on Hart then my driveway.
What I am describing is a habit. According to researcher Wendy Wood, she monitored people’s daily behavior and found that 45% of the decisions we make are actually habits. They’re not really decisions and from that, we know that every habit happens at a kind of border: It’s a decision we made at some point but then stopped making and continued acting on. Read the full story in Time Magazine
In this series I will explore how we can change Catholic habits (not the kind you get by taking vows) and use them to make the Church a place where friends and neighbors fall in love with Jesus.
Our brains are wired up to crave habits. It takes less mental muster to accomplish routine tasks. That is why rote prayers are so wonderful in times of stress. At the loss of a loved one or after a car accident we do not have to think about the words when we need Jesus, Mary or one of the Saints. With our friends and family we can say a Rosary and be united. Our brains, not to mention our hearts, can divert our energy to other tasks versus thinking about what to say. To read more about how our brains work with habits read, The Power Of Habit by Charles Duhigg.
In my story about the failed attempt at an errand I wanted to do over lunch, I told my experience about one of hundreds of habits that you and I have on any given day. The route we take to work, the foods we eat…or don’t eat, where we set at church, programs we watch, money we spend or save. Hundreds of little decisions we chose at one time and act upon without even thinking.
In the last blog post I discussed and showed how to break a habit. Just in case it was missed, read it here. We discussed the habit loop which consists of a cue, reward, and a routine. Ultimately pattern of behaviors we do on auto pilot. Recall the story of breaking my salt habit.
Creating a habit is very much akin to breaking a habit. The difference is switching from an undesirable habit to a habit we want in our lives.
When I broke my salt habit that was the first step I took ensure I would stay of meds for high blood pressure. It was six years later I began adding routine exercise to my regimen. What initially kicked that off was a friend who asked me:
Mike -“Eric, have you heard of P90X”
Me - “No, what is it?”
Mike - “According to my buddy it is a major *** kicking but guarantees results in 90 days.”
Me - “Ummmm, Ok let’s do it”
I bet $100 most people start out what is thought to be a new habit this way. We sign up for a gym membership or open a special saving account for a vacation and in short order abandon the pursuit all together because we go about it all wrong.
To start my workout habit with Mike and Claire we unknowingly followed the habit loop.
The Cue: The three of would meet at 5:30 AM on week days at the National Guard Armory. I set out my workout cloths the night before to make it easier to show up. Another cue.
The Reward: My reward was I could have a beer each night I worked out in the morning. OK not very altruistic but your rewards will work for you and mine for me.
The Routine: Meet Mike and Claire and workout, have a beer only if I made the work out. 90 days later be in better health
This 90 day habit worked and has subsequently morphed into a five year long routine of exercise. The ultimate reward for all this work is I am still not on high blood pressure meds, I am in the best shape of my life, I have more energy than my peers and I sleep like a baby. Plus I ran my first ½ Marathon this year and rocked it. Is it easy? NO! There are days on a long run I wonder, “why am I out here, this is dumb”. But the reward makes it worth it.
Let’s review the habit loop again:
Decide the habit to be created.
1. Create the trigger or cue: What time will this habit occur? Who will you be with? Where will you be? What will you just have finished? What emotion will you be feeling? Only one of these cues are needed but more can be present.
2. What is the reward: What will you give yourself for the behavior? Do I actually enjoy the behavior?
3. Routine: When (cue) , I will (routine) because it provides me with (reward).
I mentioned at the beginning it is common for all of this to fail. Remember that new piece of exercise equipment that morphed into an expensive cloths hanger? Here are some strategies to avoid crashing your plan.
You may need to experiment with the reward. Since we are new to creating good habits we may not choose the right reward for our behavior. The reward needs to be lucrative enough that we want to get off the couch and exercise more than set on it with a bag of chips watching another rerun of Friends. It may take a bit of experimenting to get the reward right.
While creating this habit and even after the habit exists we may fall off the wagon so to speak. For example, we create a new prayer routine and life happens and you miss a week, or two days in a row etc. It would be very easy to say, “Forget it, this is not working”. Or the prayer routine does not go well for several days in a row and we throw in the towel.
Some of the best advice I have read when these circumstances, and they will happen, comes from fitness expert Tony Horton: “Stop beating yourself up if you can't sustain and/or maintain your "perfect" plan. It's okay to miss a workout once in1 a while. It doesn't mean that your process has gone to hell in a handcart. It doesn't mean you have to start over. Life happens. Priorities shift. So what? Big deal. Just start up where you left off.” Read the whole article here
With any new habit I have created I have followed this advice to the letter. And this is the hardest advice I have tried to follow. When I began running I would have four great runs in row, then the fifth run would totally bomb. Breathing was not right, had to take walking breaks, knees hurt, all on a route I ran two days before perfectly. The exact same time and route was a total fail! Why? Life happens. Then there would be days that for one reason or another I missed runs. Rather than whine about a bad or missed run I took great effort to brush it off and chalk it up to life happening and go out again.
That key ingredient of not beating myself up has kept me going each time I put on my shoes. For another resource to help you create any habit listen to Tony. Remember, this philosophy can be applied to ANY habit, not just fitness.
Thanks for reading and please leave your comments and questions. In the next blog post I will explain how companies, churches, and schools have habits. And we can take what we know and change our parishes for the better with new habits.
For the last few years I have made fast food joints the devil in my mind. Making these places out to be evil helps me stay out of them. No they are not really evil places it is only a Jedi mind trick I play on myself to stay healthy and off high blood pressure meds.
That being said, if I am traveling solo somewhere I end up in...McDonalds and yes eat there. My motivation is to get the free wifi. No matter where I go I can count on Micky D to free up my data plan. Plus I can whip out my laptop and work, serf, or anything else I want. I LOVE free wifi.
On my last work trip I had a bit of extra time time to kill so bellied up to a burger and wifi at the Garden City Golden Arches. As I sat there checking email and my Facebook status I wondered how this experience of free wifi and McDonalds would work as a metaphor for our Catholic Churches.
At first my mind wondered over to the Eucharist. My love/hate relationship with fast food could be akin to church/Eucharist. I love free wifi/avoid fast food. Then you have a number of people that love the Eucharist but don't like church.
That works but is not what is on my heart. There has to be more to this than that simple analogy.
Then I asked "what is our Catholic Parishes wifi?" What do we offer people that is so irresistible people show up despite hesitation. McDonald's offers people like me that avoid the food...wifi.
I will tolerate the food in order to get what I really want which is unabated internet access. SCORE!
What is our wifi? What do we offer Catholics whose relationship to Church is similar to my relationship to fast food? We could say Jesus Christ in the Eucharist which for the committed Catholics would be true. But what about the group of Catholics that do not believe in the real presence? What about the group that had a bad experience in the Church? What about the group that identifies themselves as spiritual but not religious?
We have a great opportunity to think different about ministry and what it means to be Church. Our core work, providing the sacraments and catechesis, will not change. But everything in between those two points can. It can include but is not limited to how we communicate, small group opportunities, community, outreach, mission work, relationship and on and on.
For the Catholics and other Christians we want to evangelize too, it is no longer good enough to get them involved. What is better is to add value to their lives by showing we, as Jesus representatives, we care. We care so much we will listen and walk with them. Help them on a journey of meaning to our Lord by accepting them where they are and lovingly bring them to understanding.
This begins with answering, what is our wifi?
Please leave a comment and share this with your friends. Eric
Tips to avoid a dumb story and when to have a good story at Mass
Your stewardship council recruited 2 couples and a single person to share their faith story with the parish. They took the outlines and other resources and have crafted a story for the parish. They dutifully give the story and it totally bombs! What the heck?
If this has not happened at your parish it will. But! There are ways to avoid a bad lay witness talk in both content, and delivery. Plus get more bang from the story buck.
Video #4 in the Power of Stories in Stewardship Renewal are designed to help a parish look good and the story teller look and sound great. We will also uncover ways to get the story deep into the parish for maximum affect.
Tips for Kids and Teens sharing their stories during stewardship renewal
Ever thought of using kids as lay witnesses? We should for several reasons:
It gives teens (especially) a meaningful way to contribute to the parish
Often times children are not jaded by life and have an innocent way of speaking about Jesus
Their enthusiasm can be infection
Get the kids...get the parents
Kids are darn cute
Really though, a good portion of our parish isn't old enough to vote but they do have a story to tell. We need to hear how Jesus helps these people at the stage of life they are in. From exams and sports teams to the death of relative, divorce....you name it our young people have something to share.
In the final video in our series titled "The Power of Stories in Stewardship Renewal", learn how to have kids and teens share a faith story of stewardship through a live interview process and a traditional story.
How to over come..."I'm not a good Catholic" syndrome
For well intentioned ministers in parishes or stewardship council ministers, the easiest part of the lay witness process is identifying candidates. The hard part is getting them to yes.
This happened just this year to me. My priest invited my a married couple who are friends of mine. My buddy called me and asked me what this lay witness thing is all about and followed up promptly with. "Eric, I'm not the holiest Catholic and I don't think I have much to share. My wife has more to share than I do". Subsequently they declined the invitation.
This is a very common reply. We see gifts that are all stewardship in the people we worship with. The problem is these same people cannot see them or place little value on them. Aaaaaahhhhhh!. This is so frustrating!
Video 3 in this series is designed to help you overcome the "I'm not holy enough" syndrome. Plus, I mention a couple resources to help you help your candidates write a story. This episode is content rich and designed to help you get people to yes.
Click the links below for resources for writing a story:
I walk through home shows and different events and I make eye contact with a salesman of sort. It is the kind of eye contact where the polite side of me says, "OK I'll listen to the spiel and be on my way". When said salesman is doe a normal reply I might give is "Thanks, that is interesting, I'll call you", or "Let me think about it and I'll get back to you". Translation: "Not only no but heck no am I calling you, I only listened to be polite".
This is a common experience when inviting lay witnesses to share their faith story with the parish. We are at home minding our own business and we get the call for the pitch: "Blah blah at our stewardship renewal". Us: "wow thanks we are honored you asked, let me talk to my husband and I'll get back to you". Translation: "Thanks for the invite church person, but I am not going to mention this to my husband and will forget you called in two seconds".
I may be exaggerating a little but I am closer to the truth than we would like to admit. The trouble we have recruiting lay witnesses is we don't ask well. Our questions are vague, language too big, and often we don't consider where the other person is spiritually. This is a recipe for disaster we repeat over and over in our parishes. It is time to start over.
Video #2 in our Series, "The Power of Stories in Stewardship Renewal", is designed to give practical steps to help our friends and neighbors say yes to an invitation to share their story. Plus, give helpful tips to ask as well.
When you are done watching, leave a comment of your experience that went well...or not so much.
I remember at mission when I was kid. The priest was from the U.S. but had been serving people from Venezuela or some remote place in South America. I do not recall his name but recall very well his story of the piranha down to the accent he used when he said that word. He related the way a piranha devours it's pray to the way sin can consume us. What is interesting about this story is that....IT WAS OVER 30 Years ago I heard it.
That is the power people visiting with people can have.
In stewardship renewal, a part of that systematic effort is to have lay witnesses share their story of stewardship with the parish. The problem with lay witnesses is that it is a monumental pain the...yeah... to get our parishioners to give a talk. Much less a good one.
To help you create a parish where friends and neighbors can fall in love with Jesus I created a 5 part video series titled, The Power of Stories in Stewardship Renewal. People sharing faith stories with people can be very powerful. Think about it, when we make almost any decision from the purchase of a car or where is the best restaurant we ask our friends. We check Amazon reviews, Yelp and other places to see what others experience with this and that. Then we make our decision to buy, believe, or verify what is happening in our own lives.
A lay witness provides a similar experience for the people in the pews. "Jesus showed me the way when...", "I met my wife at the church social on...", "Adoration made a difference in my life because...".
Our stories share real experience by real people. This helps the rest of us grasp the awesome power of our Lord. But we don't tell stories leaving so many disconnected from Jesus. This video series is designed to help you bring those faith stories to the parish in simple easy to understand methods. Plus, you will learn how to ask, get people to yes, and help them create an amazing story designed to help people fall in love with Jesus.
Gen Y will come to Church, Here is How to Get em back
In the 2013 and 2014 Bishop Brungardt hosted a series of dinners for small groups of random people across the diocese. The dinners were held in big towns, small towns, in all four corners and places in between in both Spanish and English.
The Goal was to see what is on the minds of the people in the pews. Each person was invited to share their hopes and dreams on note cards which I later organized to see what concerns, hopes are rising to the top. This would go on to help Bishop Brungardt prioritize his ministry.
Not counting the need for more Priests, that hope was echoed every place we went across all languages, three other topics emerged in each location and again in both Spanish and English.
After reading this article I immediately thought, “the 20 somethings are not the consumers my generation is and they still don’t come to church". "After all, aren’t the isms such as consumerism the driving factor why the 40ish something group don’t come to church?" If consumerism is not the reason Gen Y skips out then it is back to the drawing board.
The article explains four ways to sell stuff to Gen Y. We in parish life do not sell stuff, rather, promote a life in Jesus Christ. Below I take the four instructions companies use to sell stuff and reverse engineered them so parishes can help Gen Y see Jesus in us and grow in the relationship with him.
Flexibility – It is safe to say that Gen Y was not raised the way I was or as generations before. It is not all bad, it is not all good. It just is. Therefore we in church need to accept these people as they are where they are with no expectation their faith life will look like our own. Does Gen Y need to say the Divine Mercy Chaplet and pray the Rosary with regularity? Sure it would be nice but that is only two ways to pray. Exposing this group of people to a variety of ways to pray would be better and help them find what works best for them. Think flexible.
Vision – Why does a parish exist? Why does ministry in our parish exist? I firmly believe that a person whose relationship to Jesus, Mass, and Eucharist is flimsy, those wonderful things about our faith will not be enough to get them through our doors. Especially, if lack luster hospitality, poor music and preaching exist. Asking "why" is important so Gen Y can see the parish vision. The function of the parish in more than a series of motions on Saturday night and Sunday morning. The parish needs to show that the values it holds are bigger than it’s self.
Legacy – Many reading this grew up with this notion: Go to school and get good grades so we can go to a good college to get good job to save money for retirement and on and on. This whole idea is being abandoned by Gen Y. As a group, Gen Y needs more than good grades, money, and retirement at the end of the day. They are on a mission and want their lives to stand for more than traditional results of a life lived. A parish should help Gen Y create their legacy. Whether it is missionary work overseas, here at home, or creating a brand new ministry, this group is legacy driven. Help them create it. (Pssst, this idea works with other age groups too)
Connection –“we also value connecting to each other and the world around us. From Instagram to Snapchat to WhatsApp, millennials are hungry for new and innovative ways to keep in touch, see things in a new way, and share what’s important to them.” It is so true it is cliché, Gen Y is connected and the phones are at the ready….all the time. Each parish should discern how it uses the varieties of communication to speak to and allow others to speak back. Except for practical matters, it seems that most parish communication is one way. Gen Y needs a method to interact with their church in a valuable way. An area to test ideas even flawed ideas, as they search for meaning and wrestle with challenging aspects of Jesus teaching.
This group can be brought into the life of Jesus but it will take devoted and creative leadership. This group has much to offer the world if we speak their language.
Leave a comment and tell me what you think. The best conversations happen after the article.
Facebook, the rules changed, what you need to know
For parishes in the Diocese of Dodge City using Facebook as a marketing/communication tool there are new rules you need to know about. I only learned about these new rules...well today 1/2/15.
A quick history lesson first. Your parish and businesses across the land have used Facebook "pages" for quite awhile for free. We would post our content on our page and hopefully it would end up in a persons news feed and all would be right with the world. Due to user requests to clean up the amount of marketing messages we receive, Facebook will make it more difficult for your messages to show up in fan news feeds organically.
The nitty gritty is this, it is less likely your message will be seen, virtually zero chance. FYI - previous to this change your message would be only be seen by 10% of fans if your content was great. That means only 10 people would see a message if your parish page had 100 fans. Not so great.
A bit more history if some of the words I used in the second paragraph do not make sense. First, your personal profile and your "page", such as your parish page or the Diocese Facebook page do not operate the same way. A page is a separate identity primarily used to promote idea, brands, companies etc. We work to have people "like" our page so we can promote cause or sell a thing. When a person "likes" our page, our content hopefully is seen in that person's news feed.
History lesson over. With the new rules effective January 1, 2015, we will now need to be smarter to have our content be seen by the people we want to reach. Think evangelization.
Tap into people in your office to be your ambassador -- it is imperative to create great original content. Valuable links to your website, infographics, short videos by your priest or youth group, pictures of activities in your parish and thoughtful questions or surveys people can comment on. Bulletin announcement type content will not be good enough anymore. Especially if it is not accompanied by an image. Once meaningful content is created, encourage all the staff, influencers in the parish, and friends to like, comment, and share the content.
Try other social media platforms -- Instagram, Youtube, Twitter and others can help your parish reach people where they are.
Experiment with Facebook ads -- Facebook ads are relatively cheap and easy to set up. Ads can be targeted to the specific audience you want to reach.
For example, below is the result of an add campaign I created to encourage people in the Diocese to subscribe to the Parish Tool Box Podcast. Look for the paid reach in the middle top of the image. For a budget of $30 I was able to reach 7,148 people. That means 7,000+ people saw my ad show up in there news feed. In addition, the actions of the audience can also be seen. This ad was targeted to men and women between 20 and 65 years old that live within a 25 mile radius of cities in our Diocese.
Now, take a look at the reach of normal posts that are not paid. This would be called organic reach. On most days the content the Diocese posts on our Facebook page reaches less that 100 people. Interestingly enough however, look at the posts that have a video of Bishop John, 800 to 1,000 people were reached. In addition, people engaged with that content by liking, commenting and sharing the content which helps more people see it. Notice at the bottom of the image the post that I promoted with the $30. Over, 7,000 were reached.
If this seems confusing lets keep it very simple. Create valuable content and ask people to like, share and comment on it. Paid promotion can help your message be seen. Video and images work.
This will help you evangelize and make your parish a place people can fall in love with Jesus.
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OK, I admit it. I am excellent on diagnosis, clever at prescription, poor in practice. What am I talking about, sending "thank you" notes. Saying thank you, no sweat. Writing thank you, not so much.
With stewardship renewal now coming to a close across our diocese the most important part of the renewal process needs to be done. That is sending a thank you note to each person that has given a gift of time, ability, and alms. Not each family, each person.
Depending on the size of a parish this could very well be a huge job. But, I don't think most people expect a handwritten note, a post card acknowledging a gift was given and received will do. A simple signature from the Pastor and or stewardship council member(s) will seal the deal. Quick side note, there are parishioners that will be hostile to the notion of the parish mailing out a thank you card. Ignore the haters and do it anyway.
My own parish and others I have visited will yield a dozen or more people that gave a gift during stewardship renewal and heard crickets as a reply. That is a big stewardship death trap. When a person takes time to discern their forms, fill them out, mail them or bring them back to the parish and never hear from the parish....it is likely that person will not give a gift again.
It is possible that the parish sends a thank you note and "Bob" forgot about it, did not receive for some reason, or accidentally pitches it with junk mail then proceeds to complain about not being thanked. To help stop that from happening it is good practice to thank people often and everywhere. In the bulletin, at the pulpit, social events, and special events. Also, a new ministry called the thank you ministry could be charged with writing random thank you notes on behalf of the parish.
In any event the folks need to be thanked by the parish. Just before Thanksgiving, I sen you a message with two videos all pointing to gratitude and the transforming power of showing it. If you happen to work in ministry on behalf the parish or you happen to be like me and need to show gratitude, this is a perfect time to start.
Do you have a difficult time sending a thank you note? Click over to the stewardship page and leave a comment with you biggest challenge saying thanks.
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Two great videos to transform your life and your parish
Thanksgiving is over but the power of the season is not lost. The two videos below are from entrepreneurs I read who both sent out thanksgiving messages that resonated with me and are truly stewardship videos. Stewardship begins with gratitude, take a look at the first five words of the Diocesan definition of stewardship.
"Stewardship is the grateful response"
Take few moments to watch one or both of the videos. See how creating a culture of gratitude in your parish can transform you personally and your parish.
Tell, after watching one or both of the videos how you will show genuine gratitude to our loving Lord for the many blessings we have. Leave your comments in the comment box.
Can you imagine putting a Harley Davidson Tattoo on your body? Me either. I am fascinated by anyone who adds a branded tat to themselves. I mean really, this is a company logo for crying out loud and the ink is often worn by people that DO NOT even own the product!
In his book, Start with Why, Simon Sinek teaches the following: People to not buy what you do, they buy why you do it. If we asked Catholics across America, "what makes a good Catholic", a common response would be, "a good Catholic goes to Mass". Attending Mass is a good thing but will that activity alone provoke a person to have a chalice or a rosary inked on their person permanently. Hmmm.
Why can a company selling worldly goods provoke a group of people to permanently mark their body with a logo? The answer to that has everything to do with biology according Sinek. Our brains are created with distinct sections one being the Neocortex. This part of our brain is responsible for analytic function and language. Then there is the lymbic part of our brains, this part is responsible for emotion, behavior, and memory but it has no capacity for language.
Now that we know how our brains work, go ask a Harley fanatic why they have the company's logo as a tattoo. The answers will likely have zero to do with the motorcycle and everything to do with the emotions Harley has so masterfully created in those that like the brand. Think about these slogans Born to Ride, It's time to ride, Legend of American roads (in Russia), The Legend Rolls On, The Road Starts here It never Ends, Live to Ride, Ride to Live. These slogans have nothing to do with the motorcycles. The bikes are the end result of why Harley Davidson is a company in the first place. The people that wear these tattoos identify with the why Harley Davidison is in business. These people adopted that identity of the open road, freedom, and the intangibles the brand represents.
What can Catholics learn from this? Ask a Catholic, "why do you go to Mass?" It is likely we will hear answers that justify the behavior because going to mass for devoted Catholics is an emotional act. What we learned about our brains above is that the part of our brain controlling emotion is incapable of words. Therefore the emotional experience devoted Catholics have to the Mass is almost impossible to articulate in a way others would understand. It is akin to answering why we fall in love. We say "she is so funny, he is kind, she loves children". Words are difficult to explain why we love someone just as words are difficult to explain why we come to Mass
I was 13 years old (I think) and my family was on our way to Mass in an old Ford Escort. A down pore flooded several streets in Great Bend Kansas and we had to navigate the flooded areas to get to 5 PM Mass at St Patrick Church. There was water coming in the door. There was an 1" of water on the floor when we arrived in the parking lot! Why did we go through all that trouble to get to Mass? "Well we are Catholic and that is just what we do...we go to mass". Is what my family did inspiring? After reading this, do you want to join us? Probably not.
What if we had said "We do not miss Mass because that is our special time where we pray as a family and community. It is where our community meets to pray for one another, lift high our sins and those is desperate circumstances. It is where we praise Jesus for all he gives us and receive his son so we are nourished to live another week. We actually drove through flooded streets so we would not miss. People do not buy what we do, they buy why we do it.
Each parish that has a desire to increase parishioner engagement, raise money, or engage youth needs to re-read the last paragraph. It is our work to discern our "why", our call from Jesus Christ. To inspire our parishioners to travel this journey to the Lord they need to know why. Harely Davidson knows it's why and tattoos are proof they do.
Tell me your "why" by leaving a comment. Join this conversation and share it with your friends.
Stewardship in small parishes can be tricky. How does a small parish make a difference and add value to a community? Perhaps it is time to consider helping the poor in a tangible way.
Consider the following facts provided by Catholic Social Service regarding poverty in Kansas. Read the article here.
It is the 50th anniversary of the War on Poverty. In 1967 the poverty rate was 26% and in 2012 it was 16%.
The average family spends $2000 a year on food they will never eat.
25% of water is used to grow crops that will never be eaten.
In Kansas in 2010 20% of children living below the poverty level were being helped through the state benefit program. In 2011 it was 9%.
TANF (Temporary Assistance for Needy Families) benefits have not changed in 17 years.
No public benefits will cover the cost of disposable diapers. Children cannot go to daycare without disposable diapers.
In Kansas a single mother with 2 children working a part-time minimum wage job makes too much money to qualify for Medicaid. Most employer based health insurance is not available to part-time employees.
Everyone up to 130% of poverty level is eligible for Medicaid.
States that expanded Medicaid decreased the number of uninsured by 29%. Those that didn’t increased the number of uninsured by 5.9%.
Maybe an answer is a quarterly diaper drive for low income parents in your city or county? Or a temporary housing shelter? A meaningful gift for needy families. Free daycare for low income parents. The list is limited by imagination. Small parishes can make a significant difference in the lives of people and be Jesus to others.
The role of the lay witness has never been more important. We presently live in a connection economy meaning, people want to connect to people. Not a church necessarily, or a company or an organization. People.
During stewardship renewal this is why the Lay Witness is important. To connect a person to Jesus it will likely not be scripture alone, the building alone, or even the Eucharist alone (remember, about 50% of Catholics do not believe in the real presence of Jesus in the Eucharist or do not understand the teaching).
To connect people to Jesus, to help foster that relationship in others with the Risen Lord it may very well happen through us who do understand and believe. Our stories of faith will be help connect, thus, the lay witness. See a variety of lay witness resources here
The challenge is recruiting lay witnesses. Catholics can be a proud yet humble group. Ask most people why they are connected to Jesus or how their relationship is special and it seems most people brush the question off. A common reply to an invitation to share a story would be "Me? I'm not that special" or "I don't have anything special to share". And, many people simply do not feel adequate to share. They have sin in their lives, they were divorced, addicted, less than perfect kids or a feeling they do not measure up to do this important work. It is real.
Here are 8 ways to help recruit lay witnesses:
Invite in love. We do not care about the past except for how it made the witness into who they are today. We are not here to judge but connect people in the pews to Jesus through the witness.
Invite again in love.
Remove mental road blocks by offering to help write the story.
Give mental prompts with a pre-written introduction and conclusion plus questions to answer for the body of the talk. Click the PDF icons to right to download outlines.
Lay witness Outline
A person reading their talk at mass can be the most powerful, however, if public speaking is an absolute no, have the person or family write out their talk and include the talk in a newsletter, email, social media or website or all of the above. Make sure to include a photo of the family.
Do not forget children and teens. Jesus welcomed children and told adult to bug off when he said, "Let the children come to me". Out teens and kids have a better understanding of Jesus than adults do. Let them speak and write. For a list of tips to include children click here and here
Invite from the back rows. The best stories of God's love and that intimate story of Jesus comes from out of the ordinary places. Invite the single mom struggling to get to mass much less participate in parish life. The cancer survivor, bachelor farmer, widow, usher, the coach that prays for their team before a game. If the witness does not appear holy, it does not mean they do not act it when away from the building.
Invite invite invite. Invitation with love is key and persistence pays.
Above all, do all this with love. The goal is to have each person or family share their story of the Jesus to connect another person with Jesus. A 45 year old father of 2 and a wife of 15 years can learn much about Jesus when hearing a widower share his story of Jesus love and compassion when he lost his wife of 50 years to cancer. A single woman can learn much about Jesus when hearing a divorced dad share his story of raising kids alone except for the grace of our heavenly mother.
For we in the pews to connect to another person in the pews to Jesus is the fruit of our effort.
If you have questions, please leave a comment and share this with your friends by clicking share.